The anti-human group People for the Ethical Treatment of Animals doesn’t like leather patches on clothing, so they are extending their whines to corporate shareholder meetings – this time the target company is Levi Strauss & Co.
Not content to engage in media-attention-garnering chicanery, the animal rights extremist group recently purchased enough shares in the apparel giant’s initial public offering to submit shareholder resolutions and to speak up at the annual shareholder meetings.
PETA plans to address the Levi Strauss & Co. use of leather in its products. The animal rights group plans on lobbying the decision makers within the company on the use of cowhide patches on the back of their jeans. They want the company to switch to vegan leather.
“PETA is heading to Levi’s boardroom to urge the company to stop peddling these patches, which cause cows immense pain and suffering,” PETA President Ingrid Newkirk said in a statement.
This is not the first time PETA has tried to change the fashion decisions from within the corporate structure. In 2017, PETA announced plans to invest in Canada Goose in order to discourage the use of fur and feathers in the brand’s coats, according to an article in Jezebel.com.