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Faux Hamburger War Heats Up As Arby’s Introduces Meat-Based Plants

Yes – you read that correctly. The fast food eatery whose slogan is “We have the meats” is introducing a new meat-vegetable food category called “megetables,” according to a report.

Arby’s has no immediate plans to sell its crazy new concoctions in stores, and the blog post announcing the megetables reads fully tongue-in-cheek. But an Arby’s spokesman said the concept is “not a joke at all,” said the report.

cartoon carrots

The first ‘megetable’ off of the assembly line is the “marrot” – a meat-carrot consisting of turkey breast sliced into the shape of a carrot. It is then cooked in a water bath and rubbed down with a special carrot marinade of dried carrot juice powder. It is topped with maple syrup powder, oven roasted for an hour and topped with a sprig of parsley.

The company claims that the marrot is healthy, too, with 70 percent of the recommended daily dose of vitamins and more than 30 grams of protein .

 “Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat,” Jim Taylor, Arby’s chief marketing officer said on the company’s blog.

 “We want to continue to innovate in the space of meat craft that never existed before in ways that are surprising and delicious and exceed the expectations of what you can get through a drive-thru,” Taylor said.

In a departure from other fast-food restaurants, which are clamoring to add plant-based hamburgers to their menus, Arby’s has publicly vowed not to add fake meat to its menu.


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